Insights are proactive observations the AI Brain generates about your business — things you didn't ask for but should probably know. They surface in the dashboard and help you act on opportunities before they pass.
What kinds of insights are generated
Opportunity
Something you could do to improve performance.
"Content gap detected"
Visitors have asked the customer chat about delivery times 14 times this week, but you have no blog post or FAQ covering it. Consider publishing a delivery FAQ.
Anomaly
Something unusual happened that warrants attention.
"Traffic drop detected"
Your blog received 230 visits yesterday — 38% below your 30-day average. Three posts that usually drive traffic haven't been shared on social this week.
Win
Something performed significantly better than usual.
"Post outperforming"
Your recipe post from Tuesday is getting 4× your usual engagement on Twitter. 82 likes, 23 retweets in 12 hours.
Suggestion
A pattern-based recommendation for optimising your workflow.
"Best time to post"
Your Twitter posts published on Monday between 8–10 AM have 2.4× higher engagement than posts published later in the day.
Reminder
A scheduled or time-sensitive item that needs attention.
"Publishing gap"
You haven't published a blog post in 12 days. Your average is 1 post every 4 days.
Viewing insights
In the dashboard → AI Brain → Insights. The count badge shows unread insights.
Each insight shows:
- Type and severity (positive, warning, info)
- Title and explanation
- An optional suggested action
Acting on an insight
Some insights include a suggested action — a specific thing you can do in response. For example:
"Schedule a social post promoting your top article from last week" → [Schedule now]
Clicking the action button marks the insight as acted on and (where applicable) opens the relevant tool or pre-fills the action.
Dismissing insights
If an insight isn't relevant, dismiss it with a reason:
| Reason | When to use |
|---|---|
| Not relevant | This doesn't apply to your situation |
| Already done | You've already handled it |
| Later | Good point, but not now |
| Other | Anything else |
Dismissed insights are removed from the active view but kept in history for reference.
Via the API
List insights (unseen only, default):
GET /brain/insights?status=unseen&priority=highMark seen:
POST /brain/insights/:id/seenAct on an insight:
POST /brain/insights/:id/actReturns { suggested_action, action_params } — the calling client typically uses these to trigger the relevant tool.
Dismiss:
POST /brain/insights/:id/dismiss
Content-Type: application/json
{ "reason": "not_relevant" }How insights are generated
The AI Brain scans your workspace data on a periodic schedule and applies rules to surface patterns:
- Compares current metrics to your personal baseline (not industry averages)
- Detects deviations more than 2 standard deviations from your norm
- Checks for content gaps by analysing unanswered customer questions
- Looks for scheduling gaps in your content calendar
Insights are specific to your account and never compared against other Vlozi customers.
NOTE
Insight generation runs on a background schedule. New insights may take up to 6 hours to appear after the underlying event occurs.